This year is going to be gamers year as two big giants are going to release PS4 and Xbox One.As we have seen Xbox One last week we know that it is more than a gaming console but Sony has said that “The most important thing we need to make sure we do, at least initially, is that we all agree and understand that the PS4 is a great video game console that appeals to video gamers,”. “If we miss that part than I don’t think we get the initial establishment of the console.” added Hirai , Sony CEO.
Sony struggled to recapture the massive appeal of the PlayStation 2 when the company launched the PlayStation 3 back in 2006. A high price point and increased attention on the then year-old Xbox 360 forced Sony to rethink its original marketing strategies; strategies that ironically enough focused on an all-in-one entertainment hub with a push toward Blu-ray.
But in the years following the console’s launch, the PlayStation 3 managed to find more solid footing, catching up with the Xbox 360 and even outpacing Microsoft’s console in some regions.
Now, if Hirai’s comments and the recent PlayStation 4 unveiling are any indication, Sony is planning to market its next console to a more game-specific audience. But according to Sony’s CEO, the next-gen hardware will still have other uses.
“We take a look at this first and foremost as a game console,” said Hirai. “We don’t want to end there. That’s an area we will obviously reveal and talk about in the coming months.”