Facebook’s Instagram video announcement last week went a long way in hurting its chief competitor Vine, a new study has shown.
According to data compiled by Marketing Land using Topsy, a tool designed to analyze social media shares, the number of links shared on Twitter to Vine videos fell off a cliff after Instagram’s new video-recording feature was announced on June 20. And since then, things have remained quiet for Vine. Continue reading
Photo and now video posting social network Instagram is growing like a weed, its CEO said today.
While introducing the new video feature, which lets users record quick 15-second clips, co-founder and CEO Kevin Systrom noted that the company was up to 130 million users on the service.
To put that number in perspective, Instagram announced that it had hit 100 million users just 3 months ago, making that around 10 million extra users a month. Perhaps making it all the more impressive, the company reported 80 million users last July. Continue reading
Today, in Facebook’s press event, the company just announced that its bringing video to Instagram with a brand new set of features. In what appears to be direct competition for Twitter’s rapidly growing Vine video sharing app, Instagram will soon allow users to share similar short video clips. On stage, Instagram demoed an updated iOS app that now includes a button for video capture that will allow users to create 15 second videos using multiple clips.
